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Lumai is a women's made-to-order label based in Auckland, New Zealand by Papua New Guinean born, Dru Douglas. 


The label offers a predominantly cross-cultural aesthetic, intersecting Papua New Guinean inspirations with Western dress codes which results in a quirky, modern and sophisticated aesthetic with a strong silhouette.


The combination, tells a tale of globalization, empowerment, identity and evolving visions of Papua New Guinea.

Employing innovative technologies such as rapid 3D design, styling and fitting in our design process allows us to limit our waste and offer quick turnarounds with custom designs.

Part of Lumai's goal is also to give back to the women of Papua New Guinea and around the Pacific. We endeavour to collaborate with women's artisanal collectives and help support initiatives in the Pacific that empower women and help make their voices heard.



For media/sales enquiries or product loans please send us an email.

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 Group of town women, Rabaul, New Britain Island, Papua New Guinea, c. 1916, National Library of Australia

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